Paid search harvests intent. CTV creates it. We run both as one synchronized campaign — so every streaming impression turns into a search you're ready to win.
Google can only show your ad to someone who is already searching. That makes paid search the most efficient capture tool in advertising — and the worst growth tool. Your ceiling is the number of people who already want what you sell.
When brands hit that ceiling, the usual response is to bid on broader keywords, raise budgets, and watch CPCs climb while conversion rates fall. The problem isn't the search account. The problem is upstream: no one is creating new demand to capture.
That's the job of Connected TV. A 30-second unskippable spot on premium streaming inventory puts your brand in front of households who weren't looking for you — and a measurable share of them pick up their phone and search. The search campaign that catches that query gets the credit. The CTV campaign did the work.
We flight premium, unskippable CTV placements against your target households. Viewers can't click a TV screen — and they don't need to. The response shows up where people actually respond: the search bar.
In the hours, days, and weeks after exposure, branded and category search volume rises. Some of it is immediate; much of it lags the flight as consideration builds. Either way, it is traffic that did not exist before the campaign aired.
Because we manage both channels, your search campaigns are staged before the flight begins — keyword coverage, budgets, and bids timed to the demand we're about to create, not the demand you had last month.
Most brands split this work: a TV agency that never sees the search console, and a search agency that doesn't know a flight aired. Here's what changes when the same desk runs both.
Search budgets and bid strategies are scheduled around CTV flight dates. When a flight is live, branded campaigns have the headroom to absorb the spike instead of capping out mid-afternoon.
Before a single impression airs, we build out the branded, misspelled-brand, and category-adjacent keywords the creative will trigger — including queries pulled from the ad's actual language and offer.
Every report overlays CTV flight windows on your search query volume, impression share, and CPC trends — so you can see the correlation in your own data instead of taking our word for it.
Search query data feeds back into the next CTV creative. If viewers search a phrase from your spot, we know the message landed — and we double down on it in the next flight.
The CTV-to-search relationship isn't a theory we ask you to trust. It shows up in tools you already have.
Overlay your CTV flight calendar on Google Search Console branded-query impressions. Demand created in the living room shows up as queries — typically lagging the flight as consideration builds.
Why the lag happens →Brand-familiar searchers click more and bounce less. Sustained CTV presence tends to push branded CPCs down over time as engagement signals improve — visible right in your Google Ads account.
Our paid search practice →When you want causal proof rather than correlation, our measurement practice models the full cross-channel picture — without crediting search for conversions CTV created.
See our attribution methodology →Tell us what you're running today. We'll show you where your search account is capping out — and what a synchronized CTV flight would do to it.
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