Connected Television (CTV)
The living room TV remains a powerful tool for reaching audiences, but its usage is changing. With the rise of Connected TV (CTV) apps like Hulu, NBC Peacock, Youtube TV and more, advertising on these platforms is crucial in today's digital world. CTV offers access to a highly engaged audience, especially with more households ditching traditional cable. Advertisers can precisely target audiences and demographics based upon the consumers preferences and behaviors. Jorts Van Guy Media specializes in CTV advertising, crafting strategic campaigns to connect businesses with their audience effectively. With our expertise, we ensure your message stands out and resonates with viewers across CTV platforms. Partner with us to unlock the full potential of CTV advertising and elevate your brand's presence online.
Digital Radio
In the same way that streaming revolutionized television advertising, streaming brought digital radio into a new age of advertising capabilities. Digital radio platforms like Spotify, Pandora, Podcasting platforms and more offer precise audience targeting and seamless integration into the user experience, making them ideal for advertisers. With sophisticated targeting capabilities based on demographics, interests, and listening habits, ads reach the most relevant audiences, boosting brand visibility. Additionally, advertisers can engage audiences through non-disruptive formats like audio ads and sponsored playlists, fostering brand affinity. Real-time analytics enable data-driven optimizations, ensuring maximum ROI. In summary, advertising on platforms like Spotify and Pandora drives brand awareness, loyalty, and conversions in the digital age.t
Programatic Advertising
To create a robust advertising campaign, it's crucial to reach customers in their daily activities, oftentimes called the “Messy Middle”. Platforms like YouTube, Pre-Roll, and Display ads offer efficient ways to connect with them. YouTube presents a significant opportunity for engagement. Pre-roll ads capture viewers' attention before selected video content, while Display ads strategically placed across websites intercept users during their online navigation. Consistently appearing in front of consumers during their daily online activities strengthens brand recognition and drives engagement. Incorporating these platforms into an advertising strategy provides a comprehensive approach to reaching customers where they spend their time online.
