Data-Driven Linear TV
Advertising Solutions

Mass Reach. Premium Placements.

42.7% Share of Total TV Time

Broadcast and Cable combined continue to command the largest share of the American living room, outperforming all other non-YouTube video platforms.

+9% Surge in Cable Viewing

Traditional TV is hitting new 12-month highs, driven by the unmatched power of live sports and returning broadcast dramas.

Source: Nielsen January 2026 Gauge Report

National vs. Local Spot Buying

The most important decision in a Linear TV campaign isn't which networks to buy — it's where you should buy them. National and local spot buying serve fundamentally different purposes, and the right strategy depends entirely on your brand's footprint, sales geography, and growth objectives.

Linear TV broadcast advertising strategy overview

National Buying

Ideal for brands with broad geographic distribution. National buys air on network-level feeds, delivering massive unduplicated reach in a single buy. Our data algorithms identify the programs where your target audience over-indexes, eliminating wasted impressions.

Local Spot Buying

Perfect for regional brands, franchises, or national brands looking to test specific markets for performance before scaling. Local spot buying offers inherent flexibility—adjust markets, flighting, and weight based on real-time sales data and competitive pressure.

At Jorts Van Guy Media, we don't default to one approach. Our planning process analyzes your sales distribution, audience concentration, and budget efficiency to recommend the precise mix of national and local weight that delivers the highest return. Most clients benefit from a hybrid strategy — national reach drivers anchored by local precision buys in key markets.

TV Reach Estimator

Enter your budget to see simulated impression estimates based on market CPM benchmarks.

Estimated Impressions
Estimated Household Reach

*Estimates are illustrative and based on market benchmark CPMs. Actual results vary by market, programming, daypart, and current inventory availability.

Premium Network Access

Not all TV inventory is created equal. The networks and dayparts your ad runs in directly impact your brand's perceived prestige, audience quality, and campaign effectiveness. Jorts Van Guy Media maintains active relationships with all major broadcast and cable networks, providing access to premium, brand-safe inventory that smaller agencies simply cannot reach.

NBC CBS ABC FOX ESPN CNN Fox News MSNBC Discovery Hallmark HGTV TNT TBS Bravo Lifetime History
Media planning team reviewing network access and TV schedules

Our buying power allows us to negotiate added-value packages including bonus spots, sponsorship billboards, and multi-platform extensions that significantly increase the effective reach of every dollar you invest. We also enforce strict brand safety standards — your ad will never appear in programming that conflicts with your brand values.

Sports & Live Events

Live sports remain the most effective mass-reach vehicle in advertising. We secure competitive placement in NFL, NBA, MLB, and college sports — where audiences are fully engaged and ad-skipping is impossible.

Prime Access & Primetime

We fight for the dayparts that matter. Early Fringe, Prime Access, and Primetime buys deliver the highest concentrations of your target demographic at moments of peak household attention.

Ready to Be Seen on TV?

Whether you're running your first TV campaign or optimizing an existing buy, our team delivers the strategy, access, and measurement you need to win.

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