Premium streaming inventory. Household precision. Measurable outcomes.
Not all programmatic inventory is equal. We utilize enterprise-grade buying platforms and strict allow-lists to ensure your ads run alongside prestige content, avoiding the ad-fraud and obscure apps common with agencies chasing the lowest possible CPM. We leverage the efficiency of programmatic buying to access premium, non-skippable inventory on the world’s largest networks, combining the reach of traditional TV with the surgical precision of digital data.
| Feature | Premium CTV (Our Approach) | Low-Tier / Uncurated Video |
|---|---|---|
| Where Ads Run | Hulu, Peacock, YouTube TV, Disney+, ESPN+ | Unknown apps, obscure AVOD titles |
| Screen Type | Living room TV (primary) | Mobile, tablet, desktop (mixed) |
| Ad Skipping | Non-skippable on major platforms | Often skippable after 5 seconds |
| Brand Safety | Guaranteed — curated allow-lists | Variable — requires blocklists |
| Completion Rate | 95%+ | 50–70% |
| CPM Range | $25–$45 (higher quality, higher intent) | Race-to-the-bottom CPMs |
| Key Tech | Enterprise Programmatic (DV360) | Generic Aggregators |
We use programmatic technology to ensure your brand isn't 'ghosting' viewers. We cap the number of times a household sees your ad across all streaming apps, preventing ad fatigue and wasted spend.
Unlike traditional 'Direct' buys that are locked in, our programmatic approach allows us to shift your budget in real-time to the networks and time slots delivering the highest ROI.
We ingest 1st and 3rd-party data (including HIPAA-compliant segments) into our DSP to ensure your ads are served to specific households, not just broad zip codes.
The higher CPM of premium CTV is almost always the better business decision. When your ad runs to completion on a big screen in front of an engaged household — with zero ability to skip — the impact per dollar far exceeds cheap uncurated/low-tier inventory that never gets seen.
Enter your budget to see simulated impression estimates based on CTV market CPM benchmarks.
*Estimates are illustrative and based on market benchmark CPMs. Actual results vary by platform, audience, targeting parameters, and current inventory availability.
CTV's single greatest advantage over traditional linear TV is the ability to target specific households rather than broadcasting to an entire market. We don't just buy a timeslot and hope your audience is watching. We identify exactly which households match your ideal customer profile and deliver your ad to that household — and only that household — wherever they stream.
Target by age, gender, household income, education level, and family composition. Reach the exact demographic profile that converts for your business without paying to reach everyone else.
Target by DMA, ZIP code, city, or even custom-drawn radius around your brick-and-mortar locations. Perfect for franchises, regional brands, or businesses with specific trade areas.
Leverage purchase intent data, browsing behavior, and lifestyle segments. Reach households actively researching your product category — not just anyone with a smart TV.
Upload your existing customer list or CRM data and we'll match it to streaming households — letting you target existing customers with upsell messaging or suppress them from acquisition campaigns.
We build lookalike models from your best customers to find statistically similar households across the CTV ecosystem — scaling your reach without sacrificing relevance.
Deliver different ad creatives to the same household in a planned sequence — introducing the brand, building consideration, and driving to action in a structured narrative arc.
This targeting depth is simply not available in linear TV. Combined with the non-skippable, full-screen, big-screen ad format, CTV delivers a rare combination of reach quality and creative impact that no other medium can match.
The most common objection to CTV advertising is the same one leveled at traditional TV: "How do I know it's working?" At Jorts Van Guy Media, this is a question we've purpose-built our measurement stack to answer. We close the loop between your CTV ad exposure and actual downstream business outcomes through multi-touch attribution technology that goes far beyond GRP reporting.
When a CTV ad is served to a household IP address, we match that same IP to mobile and desktop devices in the home. If someone sees your ad on their TV and visits your website on their phone 30 minutes later, we capture that connection.
We measure incremental website visit lift — comparing exposed households to a matched control group. This isolates the true causal impact of your CTV campaign on web traffic, separate from baseline and other media.
Nothing damages a brand faster than ad fatigue. Because we utilize enterprise-level demand-side platforms, we can control exactly how many times a household sees your ad across all their different streaming apps and devices, maximizing your unique reach and eliminating wasted spend.
By placing a conversion pixel on your site's thank-you or confirmation pages, we can directly attribute form fills, purchases, and sign-ups back to specific CTV placements, audiences, and creatives.
Platforms we buy on:
Demand transparency. Know exactly which platforms and shows your ads are running on. Elevate your brand with a premium, non-skippable CTV experience on the screens that matter most.
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