Mass Reach. Premium Placements.
Broadcast and Cable combined continue to command the largest share of the American living room, outperforming all other non-YouTube video platforms.
Traditional TV is hitting new 12-month highs, driven by the unmatched power of live sports and returning broadcast dramas.
Source: Nielsen January 2026 Gauge Report
The most important decision in a Linear TV campaign isn't which networks to buy — it's where you should buy them. National and local spot buying serve fundamentally different purposes, and the right strategy depends entirely on your brand's footprint, sales geography, and growth objectives.
Ideal for brands with broad geographic distribution. National buys air on network-level feeds, delivering massive unduplicated reach in a single buy. Our data algorithms identify the programs where your target audience over-indexes, eliminating wasted impressions.
Perfect for regional brands, franchises, or national brands looking to test specific markets for performance before scaling. Local spot buying offers inherent flexibility—adjust markets, flighting, and weight based on real-time sales data and competitive pressure.
At Jorts Van Guy Media, we don't default to one approach. Our planning process analyzes your sales distribution, audience concentration, and budget efficiency to recommend the precise mix of national and local weight that delivers the highest return. Most clients benefit from a hybrid strategy — national reach drivers anchored by local precision buys in key markets.
Enter your budget to see simulated impression estimates based on market CPM benchmarks.
*Estimates are illustrative and based on market benchmark CPMs. Actual results vary by market, programming, daypart, and current inventory availability.
Not all TV inventory is created equal. The networks and dayparts your ad runs in directly impact your brand's perceived prestige, audience quality, and campaign effectiveness. Jorts Van Guy Media maintains active relationships with all major broadcast and cable networks, providing access to premium, brand-safe inventory that smaller agencies simply cannot reach.
Our buying power allows us to negotiate added-value packages including bonus spots, sponsorship billboards, and multi-platform extensions that significantly increase the effective reach of every dollar you invest. We also enforce strict brand safety standards — your ad will never appear in programming that conflicts with your brand values.
Live sports remain the most effective mass-reach vehicle in advertising. We secure competitive placement in NFL, NBA, MLB, and college sports — where audiences are fully engaged and ad-skipping is impossible.
We fight for the dayparts that matter. Early Fringe, Prime Access, and Primetime buys deliver the highest concentrations of your target demographic at moments of peak household attention.
Yes — and right now it's arguably undervalued. Linear TV still delivers mass simultaneous reach, high trust, and live sports audiences that no digital channel replicates, while softening demand has created genuine pricing opportunities. We make the full case in Linear TV: The High-Impact Engine Your Competitors Are Ignoring.
National buys run across a network's entire footprint — maximum scale, one negotiation. Local spot buying targets individual markets and stations, letting regional brands concentrate budget exactly where they sell. We buy both and often blend them: national for coverage, local spot for efficiency in priority markets.
It ranges enormously — from modest local spots to premium primetime and live sports. What matters is the cost per reach point against your target demo, which we negotiate from ratings data rather than rate cards. Undervalued inventory exists in nearly every market for buyers who know where to look.
With the same rigor as digital: spot-time-stamped lift in branded search and site traffic, plus Marketing Mix Modeling that isolates TV's incremental contribution to revenue — so linear TV earns its place in the budget with data, not faith.
Whether you're running your first TV campaign or optimizing an existing buy, our team delivers the strategy, access, and measurement you need to win.
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