Most business owners live with a quiet, nagging fear: “I feel like my advertising is working, I just don’t have a great way to prove it.”
You’ve likely seen the numbers. Impressions. Clicks. Views. They look great on a spreadsheet, but they don’t tell you what happened in the living room. They don’t tell you if the person on the couch actually cares about your brand, or if they were just waiting for the "Skip" button to appear.
At Jorts Van Guy Media, we’ve moved past the vanity metrics. We track the "Invisible Signal"—the psychological shift that happens after a viewer sees your story. And we do it using two scientific mirrors: The Lift Study.
The Silent Survey: Measuring the Mind
Imagine if you could pull aside 10,000 people who saw your ad and ask them, "Do you trust this brand more now?" without actually interrupting their day.
Through Brand Lift, that is exactly what we do. We don't just count eyeballs; we measure human impact. We split your audience into two groups: those who saw your ad and those who didn't. By analyzing the delta between them, we uncover the truth about your campaign’s power to change minds.
Are they remembering your name? Are they considering you over your biggest competitor? The data knows, even if the customer hasn't walked through your door yet.
The Search Trail: Following the Curiosity
When a message truly resonates, it triggers an immediate physical reaction: a hand reaches for a smartphone.
A Search Lift Study tracks the digital breadcrumbs left behind by your audience. When someone sees your ad on their TV and later searches for your specific services, we capture that moment. It’s the ultimate proof of action.
It tells us that your ad didn't just exist—it commanded attention. But more importantly, it tells us which specific words or products are driving that curiosity.
The Missing Piece of Your Puzzle
Here is the part most agencies won't tell you: Not every campaign is eligible for this level of scrutiny. These studies aren't just "reports" you download. They are high-level scientific experiments that require a specific strategic setup from day one. If your media isn't structured correctly, you are flying blind—spending money and hoping for the best while your competitors are using data to read their customers' minds.
We have seen the "hidden" data. We know what causes a viewer to search and what causes them to scroll past. The question is: Do you?
Unlock the Data
The bridge between "spending money" and "building an empire" is measurement. If you’re tired of guessing whether your message is sticking, it’s time to look under the hood.
There is a specific threshold of reach and frequency required to trigger these studies. If you're ready to see the invisible signals your customers are sending, we should talk.